HbbTV and animators
Posted: 08 Nov 2010, 13:13
One from the future:
HbbTV (Hybrid Broadcast Broadband TV) is now new standard for TV, specified by an European consortium (3 weeks ago).
It combines traditional TV with the (interactive) Internet, and at first glance it looks like the GUI of an iPad (and suchlikes).
For Germany most of the broadcasting companies are working on their contents for it, in their backhand they have established huge media libraries already.
Also first TVs with the new standard are available, priced around 1000 € by now (which will be dropped soon).
What is new, beside video on demand, doing mail and internet, running apps ? = eg: If the user is watching Johnny Depp he is can click on his fancy hat and order one via online shopping.
This all will bring new kind of films and of (interactive) storytelling, as Paul has mentioned here before, independent filmmaker may take profit of it.
HbbTV (Hybrid Broadcast Broadband TV) is now new standard for TV, specified by an European consortium (3 weeks ago).
It combines traditional TV with the (interactive) Internet, and at first glance it looks like the GUI of an iPad (and suchlikes).
For Germany most of the broadcasting companies are working on their contents for it, in their backhand they have established huge media libraries already.
Also first TVs with the new standard are available, priced around 1000 € by now (which will be dropped soon).
What is new, beside video on demand, doing mail and internet, running apps ? = eg: If the user is watching Johnny Depp he is can click on his fancy hat and order one via online shopping.
This all will bring new kind of films and of (interactive) storytelling, as Paul has mentioned here before, independent filmmaker may take profit of it.