Are formulas loosing ground?

[Paul Fierlinger]

"You can do all kinds of great things with animation these days, and it’s often fun to watch the results of your visual wizardry. But it’s also not enough, and the formulas are starting to get tiresome. Enough with the winking, tiresome pop-culture allusions, the self-conscious celebrity voiceovers, the knowing jokiness, the insincere moralizing. Try telling a simple story with conviction. The merchandising tie-ins will take care of themselves."

An excerpt from the following article in today's New York Times:
http://www.nytimes.com/2009/05/03/movies/03darg.html

[BenEcosse]

cool

[idragosani]

Hear hear! Some of the other items on that article were pertinent also.