There is a real big 'trend' for commercials and tv graphics at the moment to look handmade or handdrawn. And clients see it and all want the same look.
I suspect there aren't many animators in facilites who are as confident creating something to a tight deadline solely in 2D as they are in 3D?
I'm sure this is where the workaround of creating the basic structure in 3D then rotoscoping over it comes from.
But if you are an experienced 2D animator, I can't see it being any slower working without this 3D workflow first. Isn't it just like acting it out first yourself and making sketches? Maybe I'm wrong.
Working with 3D first then 2D painted elements over it is creating a look in itself but in my opinion can sometimes lacks the 'magic' that a completely handdrawn animation has.
It's kind of like half rotoscoping. The smoothness and accuracy that the 3D part plays shines through especially on camera moves and pans - no matter how distessed it is with handdrawn elements.
I guess as with most things, if the end image works then it doesn't matter how or what apps are used to create it.
I work this way at the moment because I've come into animation a certain route and learn applications in a certain order and had jobs that require certain things.
It's exciting that there is a blurring between techniques and roles at this current time but I suspect the more I personally get into TVP and drawn animation the less likely I will be to open up C4D
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